Dates shown in this blog are usually the dates that the changes were observed and not necessarily the date the actual change took place.

Monday, 20 October 2025

Hits Radio Rebrands (Update):
 
Clearly, tracking updates such as these is not a simple task as third party websites such as Wohnort, which we rely on for updates, can take quite a while to update their snapshot data for local DAB ensembles. Updating the situation from September 13th and subsequent posts. At this point, we still don't have current snapshots for Plymouth or for Swindon, marked in red below, so cannot confirm the updated names for those ensembles. As both are changing from HITS RADIO UK to more local names, it's not really appropriate to guess what the new names are. We did get an update for Peterborough by word of mouth but, unfortunately, without snapshot data.
 
We may change the way we report these types of change going forward but, for now, will continue with this method. 
 
Peterborough (Confirmed by Wohnort - 2nd November 2025).
Plymouth
Swindon
 
Peterborough
HITS RADIO UK has been relabelled Hits Radio Pboro.  
 
Plymouth
HITS RADIO UK has been relabelled Hits Radio xxxx.    
 
Swindon 
HITS RADIO UK has been relabelled Hits Radio xxxx